See some of the most famous Kotler quotes about this issue
- It is no longer enough to satisfy customers. You must delight them.
- It is more important to do what is strategically right than what is immediately profitable.
- Marketing is becoming a battle based more on information than on sales power.
- Today you have to run faster to stay in the same place.
- The most important thing is to forecast where customers are moving and to be in front of them.
- Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
- Don’t buy market share. Figure out how to earn it..
- Watch the product life cycle; but more important, watch the market life cycle .
- Who should ultimately design the product ? The customer of course.
- Your company does not belong in markets where it cannot be the best.
- The best way to get and keep customers is to constantly figure out how to give them more for less.
- Every business is a service business. Does your service put a smile on the customer's face?
- Sell value, not price.
- Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer.
- The best advertising is done by satisfied customers.
- The successful salesperson cares first for the customers, second for the products.
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