"In human affairs - political, social, economical or business - it is pointless to try to predict the future, let alone attempt to look ahead 75 years. But it is possible - and fruitful - to identify major events that have already happened, irrevocably, and that will have predictable effects in the next decade or two. It is possible, in other words, to identify and prepare for the future that has already happened."
Peter Drucker
See some of the most famous Kotler quotes about this issue
- It is no longer enough to satisfy customers. You must delight them.
- It is more important to do what is strategically right than what is immediately profitable.
- Marketing is becoming a battle based more on information than on sales power.
- Today you have to run faster to stay in the same place.
- The most important thing is to forecast where customers are moving and to be in front of them.
- Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
- Don’t buy market share. Figure out how to earn it..
- Watch the product life cycle; but more important, watch the market life cycle .
- Who should ultimately design the product ? The customer of course.
- Your company does not belong in markets where it cannot be the best.
- The best way to get and keep customers is to constantly figure out how to give them more for less.
- Every business is a service business. Does your service put a smile on the customer's face?
- Sell value, not price.
- Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer.
- The best advertising is done by satisfied customers.
- The successful salesperson cares first for the customers, second for the products.
Marketing autêntico não é a arte de vender o que você faz mas saber o que fazer. É a arte de identificar e compreender as necessidades dos consumidores e criar soluções que tragam satisfação aos consumidores, lucros aos produtores e benefícios aos acionistas.
